Just Keep Scrolling Scrolling Scrolling...
Just Keep Scrolling Scrolling Scrolling...
The Results Are In!
This project was an e-commerce store that was using Kajabi to list their products. There was not enough page structure therefore, when a product was added the owner couldn't find it on the site and direct users. Resulting in users not getting to the main product and only finding non-relevent free products.
The Results Are In!
This project was an e-commerce store that was using Kajabi to list their products. There was not enough page structure therefore, when a product was added the owner couldn't find it on the site and direct users. Resulting in users not getting to the main product and only finding non-relevent free products.
The Proof is in the pudding
The Visuals
The Proof is in the pudding
The Visuals
The Proof is in the pudding
The Visuals
Click the arrows to see the:
Hero Section
Featured Product (Shop Header)
Shop Page
Login Page
Product Page
Resources
The Lowdown
The Story
The Lowdown
The Story
The Overview
Client has digital products, webinars, physical products, and in person trainings that they offer online. The biggest digital product is a training library. All call to actions on the old site were pointing to the training library yet users were not even making it to the training library page. The content was condensed and directed based on User Journeys. The products were loaded differently to better reflect the product type. CTAs were changed to guide the user instead of point users.
Discovery
This is a niche group of users. The users that come to this site are mostly for continued learning. Whether this is for a practice or an individual. Products need to be accessible for both audiences.
The Problem
The product categories were not established. Users were not able to get to products without leaving the site first.
My Reflections
The shorter page length help guide the user to the store. Setting up products into categories would help in finding webinars/training and resources. Practices are more geared to purchasing live webinars/trainings for their team where as individuals were more likely to download free resources and recorded videos for learning.
The Overview
Client has digital products, webinars, physical products, and in person trainings that they offer online. The biggest digital product is a training library. All call to actions on the old site were pointing to the training library yet users were not even making it to the training library page. The content was condensed and directed based on User Journeys. The products were loaded differently to better reflect the product type. CTAs were changed to guide the user instead of point users.
Discovery
This is a niche group of users. The users that come to this site are mostly for continued learning. Whether this is for a practice or an individual. Products need to be accessible for both audiences.
The Problem
The product categories were not established. Users were not able to get to products without leaving the site first.
My Reflections
The shorter page length help guide the user to the store. Setting up products into categories would help in finding webinars/training and resources. Practices are more geared to purchasing live webinars/trainings for their team where as individuals were more likely to download free resources and recorded videos for learning.
The Overview
Client has digital products, webinars, physical products, and in person trainings that they offer online. The biggest digital product is a training library. All call to actions on the old site were pointing to the training library yet users were not even making it to the training library page. The content was condensed and directed based on User Journeys. The products were loaded differently to better reflect the product type. CTAs were changed to guide the user instead of point users.
Discovery
This is a niche group of users. The users that come to this site are mostly for continued learning. Whether this is for a practice or an individual. Products need to be accessible for both audiences.
The Problem
The product categories were not established. Users were not able to get to products without leaving the site first.
My Reflections
The shorter page length help guide the user to the store. Setting up products into categories would help in finding webinars/training and resources. Practices are more geared to purchasing live webinars/trainings for their team where as individuals were more likely to download free resources and recorded videos for learning.
The Overview
Client has digital products, webinars, physical products, and in person trainings that they offer online. The biggest digital product is a training library. All call to actions on the old site were pointing to the training library yet users were not even making it to the training library page. The content was condensed and directed based on User Journeys. The products were loaded differently to better reflect the product type. CTAs were changed to guide the user instead of point users.
Discovery
This is a niche group of users. The users that come to this site are mostly for continued learning. Whether this is for a practice or an individual. Products need to be accessible for both audiences.
The Problem
The product categories were not established. Users were not able to get to products without leaving the site first.
My Reflections
The shorter page length help guide the user to the store. Setting up products into categories would help in finding webinars/training and resources. Practices are more geared to purchasing live webinars/trainings for their team where as individuals were more likely to download free resources and recorded videos for learning.
The Lowdown
The Story
The Lowdown
The Story
The Overview
Client has digital products, webinars, physical products, and in person trainings that they offer online. The biggest digital product is a training library. All call to actions on the old site were pointing to the training library yet users were not even making it to the training library page. The content was condensed and directed based on User Journeys. The products were loaded differently to better reflect the product type. CTAs were changed to guide the user instead of point users.
Discovery
This is a niche group of users. The users that come to this site are mostly for continued learning. Whether this is for a practice or an individual. Products need to be accessible for both audiences.
The Problem
The product categories were not established. Users were not able to get to products without leaving the site first.
My Reflections
The shorter page length help guide the user to the store. Setting up products into categories would help in finding webinars/training and resources. Practices are more geared to purchasing live webinars/trainings for their team where as individuals were more likely to download free resources and recorded videos for learning.
The Overview
Client has digital products, webinars, physical products, and in person trainings that they offer online. The biggest digital product is a training library. All call to actions on the old site were pointing to the training library yet users were not even making it to the training library page. The content was condensed and directed based on User Journeys. The products were loaded differently to better reflect the product type. CTAs were changed to guide the user instead of point users.
Discovery
This is a niche group of users. The users that come to this site are mostly for continued learning. Whether this is for a practice or an individual. Products need to be accessible for both audiences.
The Problem
The product categories were not established. Users were not able to get to products without leaving the site first.
My Reflections
The shorter page length help guide the user to the store. Setting up products into categories would help in finding webinars/training and resources. Practices are more geared to purchasing live webinars/trainings for their team where as individuals were more likely to download free resources and recorded videos for learning.
The Overview
Client has digital products, webinars, physical products, and in person trainings that they offer online. The biggest digital product is a training library. All call to actions on the old site were pointing to the training library yet users were not even making it to the training library page. The content was condensed and directed based on User Journeys. The products were loaded differently to better reflect the product type. CTAs were changed to guide the user instead of point users.
Discovery
This is a niche group of users. The users that come to this site are mostly for continued learning. Whether this is for a practice or an individual. Products need to be accessible for both audiences.
The Problem
The product categories were not established. Users were not able to get to products without leaving the site first.
My Reflections
The shorter page length help guide the user to the store. Setting up products into categories would help in finding webinars/training and resources. Practices are more geared to purchasing live webinars/trainings for their team where as individuals were more likely to download free resources and recorded videos for learning.
The Overview
Client has digital products, webinars, physical products, and in person trainings that they offer online. The biggest digital product is a training library. All call to actions on the old site were pointing to the training library yet users were not even making it to the training library page. The content was condensed and directed based on User Journeys. The products were loaded differently to better reflect the product type. CTAs were changed to guide the user instead of point users.
Discovery
This is a niche group of users. The users that come to this site are mostly for continued learning. Whether this is for a practice or an individual. Products need to be accessible for both audiences.
The Problem
The product categories were not established. Users were not able to get to products without leaving the site first.
My Reflections
The shorter page length help guide the user to the store. Setting up products into categories would help in finding webinars/training and resources. Practices are more geared to purchasing live webinars/trainings for their team where as individuals were more likely to download free resources and recorded videos for learning.
Looks Kinda Sketchy
The Journey
Looks Kinda Sketchy
The Journey
Looks Kinda Sketchy
The Journey
Looks Kinda Sketchy
The Journey
The Inside track
The Process
The Inside track
The Process
The Inside track
The Process
Looks Kinda Sketchy
The Journey
Looks Kinda Sketchy
The Journey
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
The Proof is in the pudding
The Visuals
The Proof is in the pudding